In the recent years it is undeniable that Japanese car makers have all experimented and tried to make vehicles with a bit more personality. Crossovers has been popular for quite a while now and most Japanese manufacturers have offered popular models like the Honda CR-V and Vezel or the Mazda CX-5 and CX-3.
Nissan had a shot at the lifestyle image with the Juke, going all out in terms of design and the result was a vehicle that left many people on the fence. Toyota on the other hand has a long heritage in building efficient AWD vehicles like the unmatched Land Cruiser or Hilux but they didn’t offer an alternative to the Juke.
Nissan and Toyota being the two main rivals between the Japanese manufacturers have always responded to each other with for example the Cube/bB or other sedan duels, with both companies offering very similar cars. The latest big showdown definitely was between the Hi-Ace and the Caravan.
Now Toyota has responded with the C-HR and this car has quickly won itself a place in customers’ hearts. We saw so many of them during both the Tokyo Auto Salon and Osaka Auto Messe it was almost irritating. But the truth is that this car definitely looks cool and the Toyota designers have succeeded where Nissan’s have not, making the C-HR a winner against the Juke (some will disagree of course…)