Its not everyday we get automotive-related events here in Singapore, seeing which the car industry here is in a slump due to increasingly expensive taxes, making everyday bread and butter cars cost easily SGD$100,000 and up. Thus putting off many would-be buyers who do not want to be bogged down by insane car loans and massive 30% upfront downpayments.
But still, people will continue to buy cars albeit a lot lesser in numbers and what better way to generate some buzz and try to revitalise the market than with a motor show. Thus, the Singapore Motorshow was resurrected once again in 2015, after a eight year hiatus and with each year has been growing exponentially in size and reach.
This year’s show is the biggest to date, with over 20 different major car brands and 200 cars on display at Suntec City’s Convention Halls level 3 to 4 were jam packed with cars, girls and a tonne of media. The 2017 Singapore Motorshow presented a spectacular showcase for car enthusiasts with virtual reality (VR) experiences, stunt driving shows and entertainment for all ages.
Stretching from the 12th to 15th of January 2017, visitors got check out cars such as the Toyota C-HR, as well as brand new models from Audi, Honda, Hyundai, Jaguar Land Rover, Subaru, Kia and Nissan. Also for the first time in Singapore, car enthusiasts were transported to a whole new dimension of experiences with special VR activities.
Audi showcased a unique walking VR experience that will allow visitors to touch and configure an Audi “live” before their eyes. Hyundai too, took it fans on an immersive journey with an “experiential corner” which allowed them to learn more about new products via VR gear and other interactive activities.
For lovers of all things related to cars, a section specially dedicated to car accessories and non-vehicle exhibitors was located on level 3 where a handful of non-vehicle exhibitors presented their automotive accessories at the motor show. As for those into extreme motorsports, Russ Swift entertained the crowds with his death-defying stunt-driving performances in various Subaru vehicles.
Alas, enough of our rambling, do check out the video and photos that follow to see the major highlights of the show!
With prices starting at over SGD$900,000, its going to take a lot of will-power to plonk down that much of money. Still, the NSX looks fantastic in the flesh, now if only we could test-drive one...